I invest at least a substantial amount of time each Monday analyzing our competitors':
- Online architecture and user experience
- Blog posts and content calendar
- Social media activity
- Customer reviews and assessments
- Keyword strategy and performance
After considerable time of disappointing performance in the Kingdom, their enhanced strategy produced a three hundred twenty-four percent increase in purchase ratios and a one hundred eighty-seven percent boost in average order value.
When I started my e-commerce business three years ago, I was sure that our unique products would sell themselves. I overlooked market research as unnecessary – a decision that practically ruined my entire company.
I smile when clients tell me they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The digital landscape has transformed completely in just the past few months.
Last week, Git.K8Sutv.It.Ntnu.no a restaurant owner in Riyadh lamented that his business wasn't showing up in Google listings despite being popular by customers. This is a common issue I observe with regional companies across the Kingdom.
The most profitable Saudi brands understand that people don't separate in terms of platforms. My investment client saw a 76% improvement in prospects after we unified their formerly disconnected platforms.
Critical changes included:
- Transparent shipping times for various areas of the Kingdom
- Different fulfillment selections including same-day service in urban centers
- Detailed tracking with Arabic notifications
- Flexible rescheduling for shipments
Successful approaches included:
- Curating items appropriate to Saudi expectations
- Adapting item information to showcase aspects valued by Saudi shoppers
- Seasonal collections for cultural events
- Size adaptations for Saudi preferences
Not long ago, I witnessed as three similar businesses spent significantly into expanding their presence on a certain social media platform. Their attempts failed spectacularly as the channel proved to be a poor fit for our sector.
Last year, my family-owned business was barely surviving to attract new customers. Our digital storefront was practically invisible in Google listings. That's when I chose to try professional SEO services in Jeddah.
I presently utilize several resources that have substantially upgraded our competitor analysis:
- Keyword trackers to monitor rivals' keyword performance
- Social listening platforms to follow rivals' social activity
- Website analysis solutions to observe modifications to their digital properties
- Newsletter subscription to obtain their campaigns
Start by listing ALL your competitors – not just the well-known ones. In our investigation, we discovered that our biggest rival wasn't the established brand we were tracking, but a recent company with an novel strategy.
I use a straightforward document to track our competitors' rates modifications weekly. This has allowed us to:
- Discover periodic promotion cycles
- Detect product bundling tactics
- Comprehend their pricing psychology