Last year, I observed as three similar businesses spent significantly into developing their operations on a specific social media platform. Their efforts flopped as the platform appeared to be a mismatch for our industry.
I still laugh when clients say they're using the "latest" digital marketing techniques but haven't updated their tactics since 2022. The 360 degree Marketing Approach ecosystem has changed significantly in just the past 12 months.
- Seventy-three percent improvement in search visitors
- First page placement for multiple important keywords
- Significant rise in leads from our online presence
- Considerable growth in sales percentage
Critical changes included:
- Including preferred Saudi financial services like STC Pay
- Streamlining address entry for Saudi addresses
- Supplying Arabic localization throughout the transaction flow
- Showing arrival times tailored to Saudi areas
Twelve months ago, my small business was fighting to reach new customers. Our digital storefront was nowhere to be found in Google rankings. That's when I chose to explore professional website ranking help.
The most successful Saudi brands understand that customers don't separate in terms of mediums. My investment client experienced a substantial increase in prospects after we unified their previously disconnected platforms.
Helping an gadget shop, we identified that their typical purchase flow was causing needless difficulties for Saudi visitors. After executing customized enhancements, their purchase cancellation rate decreased by thirty-seven percent.
A few months ago, an e-commerce client was suffering from a dismal 0.8% conversion rate despite high visitors. After executing the approaches I'm about to share, their conversion rate grew to 3.7%, producing a dramatic growth in revenue.
Our analysis has shown that Saudi customers specifically seek these trust signals:
- Local office address
- Saudi certification symbols
- Comprehensive exchange processes
- Local currency rates with full delivery estimates
I currently utilize several resources that have dramatically enhanced our market intelligence:
- Keyword trackers to track rivals' search rankings
- Brand monitoring platforms to monitor rivals' social activity
- Website analysis platforms to monitor changes to their websites
- Communication monitoring to receive their marketing communications
I use a simple spreadsheet to record our competition's rates adjustments weekly. This has helped us to:
- Spot cyclical price reductions
- Detect special offer strategies
- Comprehend their pricing psychology
After partnering with three distinct international agencies that failed to deliver results, my company finally engaged a specialized digital marketing company Riyadh. The disparity in outcomes was dramatic.
Initiate by listing ALL your competitors – not just the obvious ones. Throughout our research, we identified that our most significant threat wasn't the well-known business we were tracking, but a recent company with an innovative strategy.
Six months into operations, our revenue were underwhelming. It wasn't until I chanced upon a comprehensive study about our industry that I understood how ignorant I'd been to the business environment around us.
I advise organizing competitors as:
- Primary competitors (offering very similar solutions)
- Secondary competitors (with limited similarity)
- Potential threats (new businesses with disruptive potential)
After years of underwhelming outcomes with their global site, their optimized Saudi-focused website produced a three hundred twelve percent increase in engagement and a substantial growth in conversions.
I spend at least two hours each Monday examining our competitors':
- Digital structure and user experience
- Blog posts and content calendar
- Online platforms engagement
- User feedback and ratings
- Keyword tactics and positions
A apparel company saw a 93% increase in handheld purchases after implementing these improvements:
- Streamlined data entry
- Thumb-friendly menus
- Streamlined transaction process
- Faster loading times
For a high-end commerce customer, we implemented a sophisticated dual-language system that automatically adjusted structure, navigation, and information presentation based on the active language. This technique enhanced their user engagement by one hundred forty-three percent.
When I launched my retail business three years ago, I was convinced that our distinctive products would be enough. I overlooked competitor analysis as a waste of time – a choice that nearly cost my entire company.
Essential features included:
- Mirrored structures for Arabic scanning
- Language-specific fonts
- Locally appropriate graphics for each verbal identity
- Consistent visual language across dual languages
For a investment customer, we created a online platform that carefully combined international standards with regionally significant aesthetic features. This strategy increased their audience credibility by nearly one hundred percent and applications by 74%.