1 Successful PPC Techniques for the Saudi Audience
Santos Baskerville edited this page 2025-08-08 20:42:53 +02:00

A few days ago, a eatery manager in Digital advertising agency Riyadh complained that his venue wasn't visible in Google searches despite being popular by customers. This is a typical issue I see with local businesses across the Kingdom.

Key elements included:

  • Smartphone-prioritized message presentations
  • Touch-to-contact additions for speaking-oriented users
  • Software marketing for relevant searches
  • Technology-adapted arrival locations

Key improvements included:

  • Transparent shipping times for diverse locations of the Kingdom
  • Various shipping choices including same-day fulfillment in metropolitan areas
  • Complete visibility with local alerts
  • Adjustable timing for arrivals

Our analysis has demonstrated that Saudi customers especially trust these trust signals:

  • Physical presence information
  • Saudi certification marks
  • Detailed refund procedures
  • Local currency pricing with full transportation fees

Additional timing discoveries included:

  • Decreased bidding during worship moments with stable conversion rates
  • Higher response on Fridays and Saturdays particularly after night prayers
  • Temporal differences demanding spending modifications during Ramadan
  • School schedule effects on certain categories

With extensive testing for a meal service customer, we identified that promotions shown between 9-11 PM dramatically outperformed those shown during standard peak hours, producing substantially higher sales.

Powerful techniques included:

  • Selecting items aligned with Saudi tastes
  • Modifying product descriptions to highlight features valued by Saudi customers
  • Seasonal collections for cultural events
  • Measurement adjustments for regional norms

For a financial services customer, we developed a online platform that carefully balanced global practices with regionally significant design elements. This approach improved their user confidence by ninety-seven percent and sign-ups by seventy-four percent.

Important components included:

  • Adapted designs for Arabic viewing
  • Script-optimized typography
  • Regionally adapted imagery for each language version
  • Uniform identity presentation across both versions

Effective approaches included:

  • Highlighting collective advantages rather than individual gains
  • Adding appropriate faith elements where suitable
  • Adjusting promotion language to align with Saudi social expectations
  • Developing separate creative alternatives for different regions within the Kingdom

After considerable time of disappointing results in the Kingdom, their revamped methodology produced a three hundred twenty-four percent increase in sales percentages and a 187% boost in average order value.

This involved:

  • Visible display of Saudi location information
  • Integration of local financial services like Mada
  • Comprehensive exchange processes with Saudi applications
  • Local assistance availability

For a medical clinic in Jeddah, we boosted their geographic discoveries by ninety-four percent by verifying their establishment data was perfectly matching in both Arabic and English across all platforms.

Key improvements included:

  • Including preferred Saudi payment methods like local services
  • Simplifying delivery details for Saudi addresses
  • Supplying Arabic language support throughout the purchase process
  • Showing arrival times tailored to Saudi locations

For a high-end commerce customer, we created a sophisticated bilingual system that intelligently adapted layout, controls, and material organization based on the chosen language. This technique increased their audience connection by over one hundred forty percent.

A few months ago, an e-commerce client was suffering from a dismal 0.8% conversion rate despite significant site users. After implementing the approaches I'm about to share, their conversion rate grew to 3.7%, resulting in a three hundred sixty-two percent improvement in sales.

For a hospitality brand, we found that word-for-word transfer of their international keywords produced exceptionally unproductive costs. After executing a culturally-appropriate keyword strategy, their cost per acquisition dropped by 73%.

Working with an electronics retailer, we identified that their standard checkout flow was causing avoidable problems for Saudi customers. After executing specialized improvements, their purchase cancellation percentage reduced by over a third.

After considerable time of underwhelming performance with their standard website, their new locally-tailored website generated a three hundred twelve percent growth in connection and a substantial growth in leads.

Key approaches included:

  • Collaborating with Saudi local users to discover actual search behavior
  • Investigating regional rivals for keyword insights
  • Developing a bilingual query framework to capture every possible consumers
  • Applying regional linguistic differences in place of formal language

A apparel company experienced a substantial increase in smartphone sales after implementing these enhancements:

  • Simplified data entry
  • Thumb-friendly menus
  • Streamlined transaction experience
  • Faster loading durations