For a banking client, we implemented a content series about household money management that included Shariah-compliant approaches. This material outperformed their previous generic money guidance by four hundred seventeen percent in engagement.
Effective approaches included:
- Sector analyses with locally-relevant statistics
- Management discussions with respected Saudi experts
- Implementation examples from local projects
- Webinars exploring locally-relevant challenges
Recently, a retail chain invested over 200,000 SAR in traditional marketing with disappointing outcomes. After shifting just 30% of that spending to handheld promotion, they saw a dramatic growth in foot traffic.
In my recent project for a banking company in Riyadh, we observed that users were frequently selecting the wrong navigation options. Our user testing showed that their eyes naturally moved from right to left, but the primary navigation items were positioned with a left-to-right importance.
A few weeks ago, a business owner inquired why his content weren't creating any business opportunities. After reviewing his content marketing strategy, I found he was making the same errors I see countless Saudi businesses make.
- Select fonts purposely developed for Arabic digital display (like Dubai) rather than traditional print fonts
- Expand line height by 150-175% for enhanced readability
- Implement right-oriented text (never middle-aligned for primary copy)
- Avoid compressed Arabic text styles that reduce the unique letter shapes
Last quarter, an web retailer was experiencing a dismal 0.8% purchase ratio despite substantial visitors. After executing the techniques I'm about to reveal, their conversion rate grew to 3.7%, resulting in a dramatic growth in revenue.
- Place the most important content in the upper-right corner of the viewport
- Structure page sections to flow from right to left and top to bottom
- Implement more prominent visual weight on the right side of equal layouts
- Confirm that directional icons (such as arrows) direct in the right direction for RTL interfaces
Important elements included:
- Mother-tongue producers for dual content
- Regional customization rather than literal conversion
- Consistent brand voice across two languages
- Language-specific search optimization
As someone who has created over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX principles to Arabic interfaces fails miserably. The special features of Arabic text and Saudi user preferences require a specialized approach.
A fashion retailer experienced a substantial increase in smartphone sales after applying these enhancements:
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Streamlined input requirements
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Finger-optimized navigation
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Streamlined purchase process
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Improved speed periods
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Redesigned the data entry sequence to match right-to-left thinking processes
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Built a bilingual data entry process with automatic language switching
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Improved mobile interactions for thumb-based Arabic text entry
Our analysis has revealed that Saudi customers particularly value these trust signals:
- Local office information
- Saudi certification marks
- Comprehensive return policies
- Local currency pricing with full delivery estimates
If you're building or revamping a website for the Saudi market, I advise consulting professionals who truly understand the nuances of Arabic user experience rather than just translating Western layouts.
- Designed a number display format that accommodated both Arabic and English numerals
- Restructured charts to progress from right to left
- Applied visual indicators that aligned with Saudi cultural associations
Recently, I was advising a prominent e-commerce company that had invested over 200,000 SAR on a beautiful website that was performing terribly. The problem? They had merely transformed their English site without considering the basic experience variations needed for Arabic users.
- Repositioning call-to-action buttons to the right side of forms and pages
- Restructuring visual importance to flow from right to left
- Redesigning interactive elements to match the right-to-left scanning pattern
Helping an technology store, Http://Xiaomu-student.Xuetangx.Com/ we identified that their typical purchase process was causing unnecessary friction for Saudi users. After implementing tailored enhancements, their cart abandonment frequency dropped by 37%.
- Relocated product images to the left area, with product specifications and call-to-action buttons on the right side
- Modified the product gallery to advance from right to left
- Implemented a custom website design rates Arabic text style that maintained clarity at various sizes
Essential modifications included:
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Adding preferred Saudi payment methods like Mada
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Streamlining address entry for Saudi locations
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Supplying Arabic translation throughout the transaction experience
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Displaying arrival times tailored to Saudi areas
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Distinctly specify which language should be used in each entry box
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Automatically switch keyboard language based on field type
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Place input descriptions to the right of their corresponding inputs
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Verify that system feedback appear in the same language as the required input