Add How Market Research Changed My Business
parent
daa661db14
commit
df6552fea2
|
@ -0,0 +1,78 @@
|
|||
* Designed a figure visualization approach that managed both [arabic user experience design](https://Jobsyt.com/companies/3sixty-ksa/) and English numerals
|
||||
* Restructured data visualizations to progress from right to left
|
||||
* Implemented graphical cues that corresponded to Saudi cultural associations
|
||||
|
||||
I now employ several applications that have dramatically enhanced our market intelligence:
|
||||
* [comparing search optimization services](https://journalofantiques.com/?p=73345) analysis platforms to monitor rivals' keyword performance
|
||||
* Mention tracking tools to monitor competition's social activity
|
||||
* Site monitoring platforms to monitor updates to their digital properties
|
||||
* Communication monitoring to get their promotional messages
|
||||
|
||||
For a banking customer, we implemented a online platform that carefully balanced worldwide expectations with culturally appropriate visual components. This approach enhanced their audience credibility by 97% and conversions by over seventy percent.
|
||||
|
||||
For a financial client, we created a complex bilingual system that intelligently adjusted layout, controls, and material organization based on the active language. This technique enhanced their audience connection by 183%.
|
||||
|
||||
I use a simple document to record our competition's pricing changes on a regular basis. This has already helped us to:
|
||||
* Identify cyclical promotion cycles
|
||||
* Recognize package deal strategies
|
||||
* Grasp their value positioning
|
||||
|
||||
After extended periods of underwhelming outcomes with their global site, their enhanced locally-tailored website produced a three hundred twelve percent increase in interaction and a 187% rise in leads.
|
||||
|
||||
After years of underwhelming adoption with their global app, their enhanced locally-tailored application created a 243% increase in acquisitions and a one hundred seventy-six percent growth in active users.
|
||||
|
||||
Essential capabilities included:
|
||||
* Offline data caching
|
||||
* Seamless synchronization when connection restored
|
||||
* Obvious display of network availability
|
||||
* Appropriate restrictions of certain features when without connection
|
||||
|
||||
I recommend organizing competitors as:
|
||||
* Primary competitors (offering nearly identical solutions)
|
||||
* Secondary competitors (with some similarity)
|
||||
* Potential disruptors (new companies with disruptive potential)
|
||||
|
||||
Helping a premium company, we found that their Arabic branding was substantially inferior than their foreign language identity. After establishing balance between the language versions, they experienced a substantial increase in presence appreciation among Saudi consumers.
|
||||
|
||||
For a high-end commerce client, we developed a advanced dual-language architecture that intelligently adapted design, navigation, and material organization based on the active language. This technique improved their visitor interaction by 143%.
|
||||
|
||||
For a multinational apparel brand, we established a Saudi-specific digital branding approach that incorporated tasteful cultural references. This technique increased their brand affinity by 167% in only half a year.
|
||||
|
||||
Their approach included:
|
||||
* Snapchat: Dynamic brand personality
|
||||
* LinkedIn: Credential-focused material
|
||||
* Instagram: Aspiration-focused brand storytelling
|
||||
* Conversation platforms: Perspective sharing
|
||||
|
||||
A medical center saw a one hundred seventy-eight percent increase in name familiarity after implementing a platform-specific presence methodology that acknowledged the special features of each digital platform in the Saudi ecosystem.
|
||||
|
||||
For a digital business, we adapted their global visual identity to better align with Saudi aesthetic preferences while preserving brand consistency. This technique increased their brand appeal by one hundred twenty-four percent.
|
||||
|
||||
These included:
|
||||
* Clear showing of Saudi location details
|
||||
* Featuring of local financial services like STC Pay
|
||||
* Clear refund procedures with regional specifics
|
||||
* Arabic customer service availability
|
||||
|
||||
A few weeks ago, I was advising a prominent e-commerce company that had invested over 200,000 SAR on a stunning website that was failing miserably. The issue? They had just converted their English site without accounting for the fundamental UX differences needed for Arabic users.
|
||||
|
||||
* Shifting CTA buttons to the right area of forms and screens
|
||||
* Reconsidering content prioritization to flow from right to left
|
||||
* Adjusting user controls to align with the right-to-left viewing pattern
|
||||
|
||||
Important components included:
|
||||
* Adapted layouts for Arabic reading
|
||||
* Script-optimized fonts
|
||||
* Regionally adapted graphics for each linguistic approach
|
||||
* Uniform brand experience across both implementations
|
||||
|
||||
I dedicate at least two hours each Monday examining our competitors':
|
||||
* Website architecture and user experience
|
||||
* Content strategy and publishing frequency
|
||||
* Social media engagement
|
||||
* Customer reviews and assessments
|
||||
* SEO tactics and rankings
|
||||
|
||||
Two quarters into our launch, our sales were disappointing. It wasn't until I accidentally a thorough study about our industry that I discovered how oblivious I'd been to the market realities around us.
|
||||
|
||||
For a commerce customer, we developed an application that skillfully balanced worldwide expectations with locally relevant visual components. This strategy improved their installation frequency by 127% and activity by 93%.
|
Loading…
Reference in New Issue