Add Powerful PPC Techniques for the Saudi Market
parent
6cf4fe60d5
commit
04929d049e
|
|
@ -0,0 +1,71 @@
|
||||||
|
Their services encompass:
|
||||||
|
* Advanced [Comparing Search Optimization Services](https://employme.app/employer/3sixty-saudi-arabia/) ranking expertise
|
||||||
|
* Creative website development solutions
|
||||||
|
* Results-driven internet promotion initiatives
|
||||||
|
* Channel strategy
|
||||||
|
* Copywriting and development
|
||||||
|
|
||||||
|
Recently, a clothing brand approached me after using over 150,000 SAR on online marketing with limited outcomes. After redesigning their campaign, we achieved a dramatic improvement in return on ad spend.
|
||||||
|
|
||||||
|
Two quarters into our launch, our conversions were dismal. It wasn't until I chanced upon a comprehensive study about our industry that I realized how blind I'd been to the competitive landscape around us.
|
||||||
|
|
||||||
|
A few weeks ago, a business owner asked me why his content weren't producing any leads. After analyzing his content marketing strategy, I found he was making the same mistakes I see countless Saudi businesses repeat.
|
||||||
|
|
||||||
|
For a hotel client, we discovered that literal conversion of their international keywords generated highly inefficient investment. After executing a locally-focused query strategy, their CPA decreased by over seventy percent.
|
||||||
|
|
||||||
|
With extensive testing for a meal service client, we identified that advertisements presented between 9-11 PM substantially exceeded those delivered during traditional prime times, achieving 163% greater conversion rates.
|
||||||
|
|
||||||
|
Start by identifying ALL your rivals – not just the major ones. In our investigation, we found that our largest threat wasn't the established company we were watching, but a emerging company with an innovative model.
|
||||||
|
|
||||||
|
I spend at least a substantial amount of time each week examining our competitors':
|
||||||
|
* Digital architecture and user experience
|
||||||
|
* Articles and content calendar
|
||||||
|
* Online platforms presence
|
||||||
|
* Customer reviews and ratings
|
||||||
|
* SEO approach and performance
|
||||||
|
|
||||||
|
Essential delivery findings included:
|
||||||
|
* Reduced rivalry during prayer times with steady performance
|
||||||
|
* Greater response on non-workdays notably after sunset prayers
|
||||||
|
* Temporal differences demanding budget adjustments during Ramadan
|
||||||
|
* Educational timetable impacts on specific sectors
|
||||||
|
|
||||||
|
Recently, I observed as three competitors poured resources into developing their operations on a particular social media platform. Their attempts failed spectacularly as the platform proved to be a mismatch for our sector.
|
||||||
|
|
||||||
|
I currently use several tools that have substantially upgraded our competitive research:
|
||||||
|
* Keyword trackers to track competitors' [local SEO services Jeddah](https://jskenglish.com/forums/users/johnettecalvin5/) strategies
|
||||||
|
* Mention tracking tools to track competition's online presence
|
||||||
|
* Site monitoring solutions to track changes to their online presence
|
||||||
|
* Email capture to obtain their marketing communications
|
||||||
|
|
||||||
|
I advise categorizing competitors as:
|
||||||
|
* Primary competitors (offering equivalent products/services)
|
||||||
|
* Secondary competitors (with limited resemblance)
|
||||||
|
* Potential challengers (new entrants with innovative capabilities)
|
||||||
|
|
||||||
|
I use a straightforward document to track our competitors' costs changes weekly. This has enabled us to:
|
||||||
|
* Spot cyclical price reductions
|
||||||
|
* Detect special offer tactics
|
||||||
|
* Understand their pricing psychology
|
||||||
|
|
||||||
|
Powerful techniques included:
|
||||||
|
* Showcasing collective advantages rather than self-improvement
|
||||||
|
* Adding appropriate faith elements where relevant
|
||||||
|
* Adapting offer terminology to match Saudi traditional values
|
||||||
|
* Developing different ad variations for various areas within the Kingdom
|
||||||
|
|
||||||
|
When I established my retail business three years ago, I was convinced that our special products would be enough. I overlooked competitive research as superfluous – a mistake that almost cost my entire business.
|
||||||
|
|
||||||
|
Key elements included:
|
||||||
|
* Smartphone-prioritized ad formats
|
||||||
|
* Touch-to-contact extensions for voice-preferred users
|
||||||
|
* Application advertising for relevant searches
|
||||||
|
* Technology-adapted arrival locations
|
||||||
|
|
||||||
|
A few weeks ago, a retail client consulted me after spending over 250,000 SAR on unsuccessful pay-per-click campaigns. After revamping their approach, we generated a 537% increase in advertising efficiency.
|
||||||
|
|
||||||
|
Essential techniques included:
|
||||||
|
* Collaborating with Saudi regional experts to identify genuine lookup habits
|
||||||
|
* Examining Saudi competition for keyword insights
|
||||||
|
* Creating a bilingual query framework to capture every possible searchers
|
||||||
|
* Implementing regional linguistic differences instead of formal language
|
||||||
Loading…
Reference in New Issue