Add Powerful PPC Techniques for the Saudi Market
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Their services encompass:
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* Advanced [Comparing Search Optimization Services](https://employme.app/employer/3sixty-saudi-arabia/) ranking expertise
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* Creative website development solutions
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* Results-driven internet promotion initiatives
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* Channel strategy
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* Copywriting and development
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Recently, a clothing brand approached me after using over 150,000 SAR on online marketing with limited outcomes. After redesigning their campaign, we achieved a dramatic improvement in return on ad spend.
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Two quarters into our launch, our conversions were dismal. It wasn't until I chanced upon a comprehensive study about our industry that I realized how blind I'd been to the competitive landscape around us.
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A few weeks ago, a business owner asked me why his content weren't producing any leads. After analyzing his content marketing strategy, I found he was making the same mistakes I see countless Saudi businesses repeat.
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For a hotel client, we discovered that literal conversion of their international keywords generated highly inefficient investment. After executing a locally-focused query strategy, their CPA decreased by over seventy percent.
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With extensive testing for a meal service client, we identified that advertisements presented between 9-11 PM substantially exceeded those delivered during traditional prime times, achieving 163% greater conversion rates.
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Start by identifying ALL your rivals – not just the major ones. In our investigation, we found that our largest threat wasn't the established company we were watching, but a emerging company with an innovative model.
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I spend at least a substantial amount of time each week examining our competitors':
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* Digital architecture and user experience
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* Articles and content calendar
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* Online platforms presence
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* Customer reviews and ratings
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* SEO approach and performance
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Essential delivery findings included:
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* Reduced rivalry during prayer times with steady performance
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* Greater response on non-workdays notably after sunset prayers
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* Temporal differences demanding budget adjustments during Ramadan
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* Educational timetable impacts on specific sectors
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Recently, I observed as three competitors poured resources into developing their operations on a particular social media platform. Their attempts failed spectacularly as the platform proved to be a mismatch for our sector.
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I currently use several tools that have substantially upgraded our competitive research:
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* Keyword trackers to track competitors' [local SEO services Jeddah](https://jskenglish.com/forums/users/johnettecalvin5/) strategies
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* Mention tracking tools to track competition's online presence
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* Site monitoring solutions to track changes to their online presence
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* Email capture to obtain their marketing communications
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I advise categorizing competitors as:
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* Primary competitors (offering equivalent products/services)
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* Secondary competitors (with limited resemblance)
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* Potential challengers (new entrants with innovative capabilities)
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I use a straightforward document to track our competitors' costs changes weekly. This has enabled us to:
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* Spot cyclical price reductions
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* Detect special offer tactics
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* Understand their pricing psychology
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Powerful techniques included:
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* Showcasing collective advantages rather than self-improvement
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* Adding appropriate faith elements where relevant
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* Adapting offer terminology to match Saudi traditional values
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* Developing different ad variations for various areas within the Kingdom
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When I established my retail business three years ago, I was convinced that our special products would be enough. I overlooked competitive research as superfluous – a mistake that almost cost my entire business.
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Key elements included:
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* Smartphone-prioritized ad formats
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* Touch-to-contact extensions for voice-preferred users
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* Application advertising for relevant searches
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* Technology-adapted arrival locations
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A few weeks ago, a retail client consulted me after spending over 250,000 SAR on unsuccessful pay-per-click campaigns. After revamping their approach, we generated a 537% increase in advertising efficiency.
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Essential techniques included:
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* Collaborating with Saudi regional experts to identify genuine lookup habits
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* Examining Saudi competition for keyword insights
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* Creating a bilingual query framework to capture every possible searchers
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* Implementing regional linguistic differences instead of formal language
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