Working with a food brand, we developed a technique where influencers genuinely incorporated products into their daily lives rather than creating evident sponsorships. This approach generated engagement rates significantly greater than conventional marketing material.
Half a year into business, our conversions were dismal. It wasn't until I chanced upon a detailed report about our market sector that I understood how ignorant I'd been to the business environment around us.
For a hospitality brand, we discovered that direct translation of their foreign queries produced extremely wasteful spending. After implementing a locally-focused query approach, their conversion expense reduced by seventy-three percent.
Important methods included:
- Working with Saudi native speakers to identify actual search behavior
- Investigating regional rivals for search term strategies
- Developing a dual-language search term structure to attract every possible searchers
- Applying regional linguistic differences rather than classical terminology
A cosmetics company changed from various isolated engagements to longer-term relationships with a smaller number of influencers, producing a one hundred sixty-four percent improvement in purchases and a significant decrease in marketing Specialists In riyadh expenses.
I dedicated the last three months investigating SEO providers in the capital after our company lost a considerable marketing budget with the unsuitable partner. I'll share what I've learned about the frequently mystifying world of search engine optimization services in Riyadh.
Recently, a regional brand approached me after spending over 120,000 SAR on foreign search optimization with limited results. After executing a tailored Saudi-focused search optimization, they achieved top rankings for 23 important keywords within just 90 days.
The other day, I was having coffee with Mohammed (who runs a successful e-commerce business) when he told me he couldn't tell the variation between the proposals he'd received from three different SEO agencies. They all guaranteed "#1 rankings" with comparable pricing.
Recently, a clothing brand consulted me after using over 150,000 SAR on platform promotion with minimal results. After restructuring their approach, we generated a dramatic improvement in advertising efficiency.
A few days ago, our brand monitoring platform informed us to a negative customer response affecting our biggest competition, providing a ideal opportunity for us to highlight our superior product feature.
Using detailed analysis for a meal service company, we discovered that promotions shown between night time substantially exceeded those shown during typical prime times, producing one hundred sixty-three percent better sales.
What surprised me most during my investigation was the substantial price range for seemingly identical services. Monthly retainers differed from 2,500 SAR to over 15,000 SAR with little clarification for the differences.
Important scheduling discoveries included:
- Reduced bidding during worship moments with steady results
- Higher interaction on Fridays and Saturdays particularly after evening prayers
- Temporal differences demanding spending modifications during cultural events
- Educational timetable influences on certain categories
A few months ago, a beauty brand invested 300,000 SAR in traditional advertising with minimal returns. After moving just 25% of that spending to influencer marketing, they experienced a dramatic improvement in conversions.
When I established my e-commerce business three years ago, I was sure that our distinctive products would be enough. I dismissed market research as a waste of time – a choice that practically destroyed my entire business.
I now employ several resources that have significantly upgraded our market intelligence:
- Search analysis platforms to track other companies' SEO strategies
- Mention tracking platforms to follow competitors' online presence
- Digital tracking solutions to observe changes to their digital properties
- Email capture to receive their promotional messages
Recently, I witnessed as three competitors spent significantly into growing their business on a certain social media platform. Their efforts were unsuccessful as the channel turned out to be a poor fit for our sector.
Essential features included:
- Smartphone-prioritized message presentations
- Tap-to-dial extensions for voice-preferred users
- Software marketing for appropriate queries
- Device-specific arrival locations
Powerful techniques included:
- Emphasizing collective advantages rather than personal benefits
- Incorporating modest spiritual connections where relevant
- Modifying offer terminology to match Saudi cultural norms
- Producing distinct ad variations for diverse locations within the Kingdom
I suggest organizing competitors as:
- Direct competitors (offering equivalent solutions)
- Secondary competitors (with some similarity)
- Potential challengers (new businesses with innovative models)