Their services encompass:
- Advanced Comparing Search Optimization Services ranking expertise
- Creative website development solutions
- Results-driven internet promotion initiatives
- Channel strategy
- Copywriting and development
Recently, a clothing brand approached me after using over 150,000 SAR on online marketing with limited outcomes. After redesigning their campaign, we achieved a dramatic improvement in return on ad spend.
Two quarters into our launch, our conversions were dismal. It wasn't until I chanced upon a comprehensive study about our industry that I realized how blind I'd been to the competitive landscape around us.
A few weeks ago, a business owner asked me why his content weren't producing any leads. After analyzing his content marketing strategy, I found he was making the same mistakes I see countless Saudi businesses repeat.
For a hotel client, we discovered that literal conversion of their international keywords generated highly inefficient investment. After executing a locally-focused query strategy, their CPA decreased by over seventy percent.
With extensive testing for a meal service client, we identified that advertisements presented between 9-11 PM substantially exceeded those delivered during traditional prime times, achieving 163% greater conversion rates.
Start by identifying ALL your rivals – not just the major ones. In our investigation, we found that our largest threat wasn't the established company we were watching, but a emerging company with an innovative model.
I spend at least a substantial amount of time each week examining our competitors':
- Digital architecture and user experience
- Articles and content calendar
- Online platforms presence
- Customer reviews and ratings
- SEO approach and performance
Essential delivery findings included:
- Reduced rivalry during prayer times with steady performance
- Greater response on non-workdays notably after sunset prayers
- Temporal differences demanding budget adjustments during Ramadan
- Educational timetable impacts on specific sectors
Recently, I observed as three competitors poured resources into developing their operations on a particular social media platform. Their attempts failed spectacularly as the platform proved to be a mismatch for our sector.
I currently use several tools that have substantially upgraded our competitive research:
- Keyword trackers to track competitors' local SEO services Jeddah strategies
- Mention tracking tools to track competition's online presence
- Site monitoring solutions to track changes to their online presence
- Email capture to obtain their marketing communications
I advise categorizing competitors as:
- Primary competitors (offering equivalent products/services)
- Secondary competitors (with limited resemblance)
- Potential challengers (new entrants with innovative capabilities)
I use a straightforward document to track our competitors' costs changes weekly. This has enabled us to:
- Spot cyclical price reductions
- Detect special offer tactics
- Understand their pricing psychology
Powerful techniques included:
- Showcasing collective advantages rather than self-improvement
- Adding appropriate faith elements where relevant
- Adapting offer terminology to match Saudi traditional values
- Developing different ad variations for various areas within the Kingdom
When I established my retail business three years ago, I was convinced that our special products would be enough. I overlooked competitive research as superfluous – a mistake that almost cost my entire business.
Key elements included:
- Smartphone-prioritized ad formats
- Touch-to-contact extensions for voice-preferred users
- Application advertising for relevant searches
- Technology-adapted arrival locations
A few weeks ago, a retail client consulted me after spending over 250,000 SAR on unsuccessful pay-per-click campaigns. After revamping their approach, we generated a 537% increase in advertising efficiency.
Essential techniques included:
- Collaborating with Saudi regional experts to identify genuine lookup habits
- Examining Saudi competition for keyword insights
- Creating a bilingual query framework to capture every possible searchers
- Implementing regional linguistic differences instead of formal language