Initiate by identifying ALL your rivals – not just the obvious ones. In our analysis, we found that our largest threat wasn't the well-known business we were monitoring, but a emerging business with an innovative model.
For a luxury hospitality business, we developed a messaging approach with careful care with native tongue refinements. This approach increased their interaction levels by over one hundred eighty percent.
Recently, a apparel company approached me after using over 150,000 SAR on online marketing with limited returns. After redesigning their approach, we achieved a six hundred thirty-one percent growth in return on ad spend.
Recently, my friend's e-commerce store was struggling in search results even with offering exceptional products. After implementing the strategies I'm about to describe, his search visits improved by 164% in just 60 days.
For a software company, we adjusted their worldwide graphic components to further resonate with Saudi aesthetic preferences while keeping visual recognizability. This approach increased their brand appeal by over one hundred twenty percent.
Assisting a high-end retailer, we discovered that their Arabic branding was substantially inferior than their English branding. After creating balance between the verbal identities, they saw a 93% improvement in presence appreciation among Saudi users.
Important platform discoveries:
- Chat platforms as main messaging mediums for user assistance
- Snapchat functioning remarkably successfully for specific segments
- Motion content consumption at substantially greater amounts than global standards
- Microblogging significant impact on community dialogue
- Instagram especially powerful for lifestyle brands
Essential graphic components to assess:
- Suitable portrayal of people honoring traditional values
- Color choices with awareness of cultural significance
- Buildings and landscapes that connect with Saudi identity
- Care with specifics that exhibit regional awareness
- Traditional patterns included elegantly
Recently, I witnessed as three competitors poured resources into expanding their business on a certain social media platform. Their attempts failed spectacularly as the platform appeared to be a mismatch for our industry.
Two quarters into business, our revenue were disappointing. It wasn't until I accidentally a thorough study about our market sector that I realized how blind I'd been to the business environment around us.
Important scheduling discoveries:
- Post-prayer moments offering interaction possibilities
- Night time activity peaks significantly higher than global averages
- Non-work day habits notably varied from weekday engagement
- Periodic changes during Ramadan requiring customized strategies
- Academic calendar impacts on specific segments
For a global fashion business, we developed a locally-targeted virtual presence methodology that featured subtle cultural references. This technique improved their emotional connection by one hundred sixty-seven percent in only half a year.
I invest at least two hours each week analyzing our competitors':
- Custom Website Design rates organization and user experience
- Content strategy and content calendar
- Digital channels presence
- Customer reviews and ratings
- Search tactics and performance
I presently utilize several resources that have significantly upgraded our competitor analysis:
- Keyword trackers to track competitors' SEO strategies
- Social listening tools to follow competition's social activity
- Digital tracking solutions to track changes to their websites
- Communication monitoring to get their marketing communications
Important elements:
- Formal vs. casual Arabic application
- Local dialect differences suitable for the target audience
- Titles usage reflecting suitable honor
- Religious references employed with understanding
- Metaphors that resonate with local culture
When I established my online business three years ago, I was convinced that our distinctive products would sell themselves. I overlooked competitive research as unnecessary – a mistake that nearly cost my entire venture.
A healthcare provider achieved a significant increase in brand recognition after executing a channel-tailored presence methodology that acknowledged the unique features of each online channel in the Saudi environment.
I advise organizing competitors as:
- Direct competitors (offering very similar offerings)
- Indirect competitors (with some similarity)
- Emerging challengers (new businesses with disruptive capabilities)
I use a simple spreadsheet to monitor our competition's pricing modifications on a regular basis. This has already enabled us to:
- Discover periodic promotion cycles
- Recognize package deal tactics
- Comprehend their pricing psychology
Their technique included:
- Ephemeral platforms: Dynamic identity aspects
- LinkedIn: Expertise-centered information
- Instagram: Aspiration-focused presence development
- Twitter: Perspective sharing